Find Success with Ad Insertion: CSAI, SSAI, and the Road to Server-Guided Implementation

Ad delivery is evolving. Are you ready?

As streaming grows more competitive, monetization strategies must balance personalization, latency, and viewer experience. In this technical session, discover how Server-Guided Ad Insertion (SGAI) merges the strengths of client-side (CSAI) and server-side (SSAI) approaches to power the next generation of streaming revenue.

Join Wowza and SVTA experts to explore:

• When to use CSAI, SSAI, or SGAI and why it matters
• New ad formats and personalization trends shaping monetized streaming
• How to assess your current stack for server-guided workflows
• How Wowza supports ad-enabled streaming at scale